Magic is what happens when we work, together.

See what my clients, students, and creative partners are saying... 


"Just had a mind/heart/spirit altering session with Lalita Ballesteros about my book. She. Is. Special."


"Couldn't of shown up this way without you. You are crazy talented. Going through this process with you...I really need to figure out how to put into words what you did here!! Like insane. Just wanted to let you know that!!"


“Lalita is an innovative thinker who forces you to look at the world and yourself in a completely different way. By working with her, you get a clearer sense of your unique value proposition, an urgency to make it known, and road-map of how to get there.”

-Sehreen Noor Ali | VP of Business Development, Kaplan

"Lalita has an acute ability to tap into the heart of why we do things- and why it truly matters. Her personality, character, creativity, strength, and ability to execute on her ideas and move the needle make her a rare breed in the work world, and a true pleasure to work with on a small team. She is someone who can turn an idea into something that you can look at, touch, and engage with- typically leaving you saturated with idealism, a renewed urge to rediscover what it means to be authentic, and often shattering paradigms that you've never considered. She is a supreme communicator that has the insight, personal depth, influence and experience to make a significant dent in the universe. An opportunity that provides her this outlet will see magnificent returns."

- Josh Renfro I Marketing Manager, Lyft

"Dear Lalita, wow, what a gift you have. I knew your work, and what you're about, resonated with me, but experiencing your talent through the brand strategy session was illuminating. You are one gifted Woman (aka Legend!). Working with you on the vision for my business was like witnessing a masterful DJ use all the different tracks (pieces of my puzzle), to create the most incredible harmonic, resonant piece of music that, when played back to me, brought me to tears. Lalita, you are an artist. And the world is a better place for you sharing your art. A wholehearted thank you Dear One."


“Lalita is truly an expert in the branding space. She's a great teacher and has a knack for tuning in to exactly what her clients need in order for them to take the best action for their brand and life! She is generous, kind and extremely bright. While she will push you to do your best work, she's never overbearing and always delivers value beyond your expectations. If you're serious about taking your brand to the next level then you need to make the investment in yourself and work with Lalita.”

- Theresa Campbell | Marketing Manager, Ford Motor Company
& Founder, Her Life Her Legacy

“Lalita has a knack to listening to your challenges and coming up with actionable advice that not only helps solve them, but also makes the result that much better. Even when a challenge isn't present, and you're just talking about achievements, she finds a way to add value so that you can reach greater heights.”

- Joe Fairless | Real Estate Investor & author

“Lalita is unstoppable. Maybe it's her relentless curiosity. Maybe it's her habit of continuously improving herself and her skills. Or maybe it's because she never stops doing the hard work that's necessary to take things to the next level. Her courage in facing challenges inspired me to tackle bigger and harder problems. She's not just an excellent teammate, she's a leader."

- Alex Peck | Creative Director, Seth Godin

“Lalita is a pro. Her advice on book marketing is simultaneously actionable and inspirational. Fantastic, no-BS guidance based on her experience working with some of the world's most successful authors."

- Patrick Vlaskovits I NYT best-selling Author, The Lean Entrepreneur

"It’s rare that you come across people like Lalita. I initially hired her to help me re-write the copy for my landing page as well as craft a custom pitch. The value I got far exceeded the initial scope of the project. While the project was completed quickly (in just under a month), it was an enlightening experience. Scarily at times she could find value in the most unnoticeable things and then present them in simple copy that stood out. I felt that Lalita ‘cared’ about my project, always taking extra time to get more insight into my perspective, ‘testing’ copy on someone she knew from my target group, and highlighting possible areas for improvement. With her focus on copy and all-round expertise, working with Lalita has brought me both enormous business and personal value. I highly recommend Lalita to anyone who needs great copy."

- Alex Shrestha | Founder, Loops

"Lalita is an expert in finding beauty in language, brand and culture. She's a joy to work with and makes the project fun and easy."

 - Brad Sunness | Founder, Honey Soles

"Lalita has the uncanny ability to bring out your creative side - whether you think you have one or not. What I love about her is that while you're working with her, you're not even realizing the tremendous progress you're making until the very end when you see the finished product and literally gasp. She doesn't create for you, she makes it so that she's creating WITH you. You'll be surprised at what she helps you find within yourself. Definitely recommend her and her work."

- Pamela Matta, Attorney
& Founder of "The Spot" Podcast